About Repeatability

Repeatability: Build Enduring Businesses for a World of Constant Change

Publishing March 6, 2012 by Harvard Business Review Press

Complexity is a silent killer of profitable growth. Successful companies endure by maintaining a form of simplicity at their core. They don't stray from, or regularly discard, their business model in pursuit of radical renovation. Instead, they build a "repeatable business model" that produces continuous improvement and allows them to rapidly adapt to change without succumbing to complexity.

Based on a multi-year study of more than two hundred companies, the book details the value of repeatability in business, showing how the "big idea" today is really made up of a series of successful smaller ideas driven by a simple and repeatable business model. Zook and Allen show how some of the world's best known firms combine a core differentiation model with speed, adaptability and simplicity to land them at the top of the competitor chain for long periods of time. These firms include: Apple, Danaher, DaVita, IKEA, Nike, Olam, Tetra Pak, Vanguard, and others.

CEOs, senior executives, managers and investors all need to read this book. It's the new blueprint for reaching the top—and staying there.

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