Chris Zook

Partner, author and co-head of Bain’s Global Strategy practice, Amsterdam office

Chris ZookDuring his more than 20 years at Bain, Chris Zook's work has focused on companies searching for new sources of profitable growth, in a wide range of industries.

He is also the author of Profit from the Core: a Return to Growth in Turbulent Times, an updated edition of his 2001 best-selling business book, Profit from the Core: Growth Strategy in an Era of Turbulence, which offers an approach to assessing and making the most of core business opportunities. Mr. Zook's sequel, Beyond the Core: Expand your Market without Abandoning your Roots (Harvard Business School Press, 2004), was voted one of the top 100 business books ever written. It examines how companies that have fully exploited their core businesses can systematically and successfully expand into related, or "adjacent" areas. Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth (Harvard Business School Press, 2007) completes the series and examines what to do when your growth formula of the past begins to approach its limits, demanding that your company change its strategic focus and redefine its core.

All three books are based on a growth study begun in 1990 at Bain & Company that involves thousands of companies worldwide. The study's findings have been expanded each year; adopted and applied, in hundreds of successful companies in all types of industries.

Mr. Zook’s other Harvard Business School Publishing credits include, "How to find your next core business," "Open-market innovation" and "How to think strategically in a recession." He has also been published in The Wall Street Journal, the Financial Times, The New York Times, Fortune, Forbes, and BusinessWeek. He's been a featured guest on NPR, CNBC, and Bloomberg TV and is a frequent speaker at business forums, such as the World Economic Forum at Davos, and appears regularly on television and radio. He received a B.A. from Williams College, an M. Phil. in Economics from Exeter College, Oxford University, and holds Master's and Ph.D. degrees from Harvard University.

He splits his time between homes in Boston, Massachusetts, and Amsterdam, The Netherlands.

Select articles by Chris Zook