Meet the authors

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Chris Zook

Chris Zook is a partner at Bain & Company and co-head of Bain's Strategy practice, where his work focuses on helping companies find their next wave of profitable growth. Named by The Financial Times Guide to Strategy as "one of the most interesting strategists writing today," Zook is the author of the best-selling business books, Profit from the Core, Beyond the Core, and Unstoppable published by Harvard Business Press. A graduate of Williams College, with degrees in Economics from Exeter College, Oxford University, and Harvard University, he divides his time between homes in Amsterdam and Boston with his wife and family. View profile

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James Allen

James Allen is a partner in Bain & Company's London office and co-head of Bain's Strategy practice. With more than 20 years of consulting experience, Allen has worked extensively for global companies in consumer products, oil and gas, technology and telecoms, healthcare and other industries and heads up many of Bain's largest client relationships focused on growth and transformation. Co-author of the best-selling book Profit from the Core, he is a frequent speaker at the World Economic Forum and other conferences. A graduate of Harvard Business School, Allen lives in London with his wife and their children. View profile

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